Continuing to grow its suite of services aimed at
mobile app developers, Amazon today announced
App Engagement Reports, free app usage reports that
are now a part of the company’s Mobile App
Distribution Portal. The reports are designed for
Amazon Appstore developers in need of information about app performance and revenue. Specifically, the reports include daily and monthly
active devices, installs, sessions, average revenue
per device, and retention metrics, and they can be
filtered by marketplace, viewed in chart form, or
downloaded as a CSV, the company explains in this
afternoon’s official announcement. Developers will also be able to change the data range on the reports
in order to see historical trends. There are six Engagement Reports now being
provided: Overview: A summary of key usage data for your app or game Average Revenue: Daily and Monthly Average Revenue per Device (ARPD) and Average Revenue
per Paid User (ARPPU) for In-App Items Retention: Daily Retention for days 1-3-7 and Weekly Retention for weeks 1-2-3 Active Devices: Daily Active Devices (DAD), Monthly Active Devices (MAD), and Sticky Factor (DAD/MAD) Sessions: Total Daily Sessions and Average Sessions Per Device App Installs: Daily Installs and Uninstalls At launch, the reports are only available for those
apps that were submitted and published after October
25, 2012. For developers who haven’t updated their
apps since then, they’ll need to either republish the
app or submit an update in order to activate the
reporting feature. However, there’s no need to make any other changes to the app’s code or integrate any
additional software. The report will include data for apps running on
Amazon devices like the Kindle Fire and Fire HD, as
well as any other Android devices running the latest
version of the Amazon Appstore mobile app. App analytics and sales figures are crucial to making
Amazon’s Appstore a more complete service – these
things have long been standard features of competing
stores like Google Play or Apple’s iTunes, for
example. Though many developers still integrate
third-party SDKs to allow for increased capabilities and more detailed reporting beyond what comes out-
of-the-box, it’s expected for the Appstore itself to at
least provide some sort of basic insight into an app’s
traction and sales. Amazon says that reports have
been a “popular request from developers,” and that’s
likely an understatement. The addition of the new Engagement Reports comes
on the heels of several other changes Amazon has
introduced in recent months to beef up its Appstore
offerings for developers. Not only has it been
expanding its footprint globally, the company has also
added features like in-app payments, subscriptions, and even its own virtual currency, Amazon Coins, in
order to give developers more revenue generation
possibilities. Now that developers have had a little time to
experiment with those new offerings, it only makes
sense that they should be able to track how well
those features are performing, and whether or not
they have an effect on key metrics like ARPU
(average revenue per user) and retention. Additional information about the various parts of the
reports and how to access them are explained here.
Meanwhile, an Engagement Reports FAQ offers the
answers to even more specific questions about the
new reports.
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