Kanye West and Kim Kardashian’s baby name oddly short on brand potential

      Should you be surprised that Kanye West and Kim Kardashian gave their new daughter such a weird name? No: Be surprised that they gave her such a banal name.

    North West  the name officially confirmed by her birth certificate — might have a high quirk factor. But its branding potential falls far short of what we’d expect from the historic merger of two marketing-savvy megalomaniacs. Names like Blue Ivy and Suri are instantly identified with the celeb kid in question.